The Size Of Nike Company Marketing Essay

The Size Of Nike Company Marketing Essay Introduction Nike Incorporation is the worlds leading sporting goods manufacturer. The company produces the sports goods all-encompassing: clothing, footwear, sports equipment and so on. The company headquartered in Beaverton, Oregon. Nike with its impressive performance impresses its founder; Bill Bowerman once said the sentence: As long as you have a body, you are world athletes, and Nike will continue to develop grow. Before the company became Nike, the original name of the company is Blue Ribbon Sports on January 25, 1964. The company then officially became Nike Inc. on May 30, 1978. Nike has been provided the best products to every athlete around the world. The language of movement is the Nike language. The company committed always to create every chance to show themselves after three years. Nike knows: The best products are only produced by the use of advanced technology. So, by the way, Nike sacrifices much manpower and material resources for the research and development of new products.   Years ago, a lot of high potential athletes and sports teams around the world have been sponsored by Nike. The Swoosh logo and trademarks of Just Do It are highly recognized. Nike Nature of the Business NIKE, Inc. is a worldwide marketing which engaged in development and design for footwear, equipment and accessory products. It is approximately 18,000 retail accounts by sells its products in the United States. Nearly 200 countries are through a combination of independent distributors, licensees and subsidiaries. Although a few of the products are worn for leisure purposes, NIKEs athletic footwear products are still in specific designed for athletic use. All equipments for men, women and children have been designed and created by the company. Either is indoor or outdoor activities, NIKE have a good market shoes or clothes such as tennis, golf, football, volleyball, wrestling, aquatic activities, hiking and others. Active sports apparel like most of these categories are sold by NIKE, for athletically lifestyle inspired apparel. Objective of the Nike Nikes main objective is to build up all athletes of every different of level of ability to their potential with advance the products. Indeed, it is to create job chances for provide value in its shareholders apart from the competition. Besides that, their aim also is to maintain the costs down which driven by the intense competition. By the way, a lot of other companies also operate these low-wage countries within the athletics industry according on cost reason. Because of difficulty due to less developed countries, their ability is easily moved to become economically dependent on the corporations. Strategies of Nike There are four main categories of strategies of Nike to continue develop growth in this along the years. They are financial perspective, customer perspective, internal perspective, and learning growth perspective. Financial Perspective Growth strategy Focus on Emerging Markets (i.e. BRIC) Products in new niche activities New customer segments Productivity strategy Increase Asset Utilization : increase employee by 5% Reduce Operational Cost Customer Perspective Maintain Product Leadership Provide high quality innovative products Improve Customer Relationship and Service Launch 250-300 Nike retail outlets in next three years Improve image Nike Community for welfare manufacturing workers Align incentives of workers Internal Perspective Follow Cost Out strategy Reduce marketing spent 11% of revenue only, focus on local sport heroes Integrate New Segments Markets and their attributes with current processes like customer Improve Innovation Cycle With smarter and more intelligent customer feedback mechanisms through e-channels Implement CSR Expand its alliance with other non-profit organizations to work together Learning Growth Perspective Retain and Train key employees Ensure attrition rate is between 2-3% Improve IT Assets Enhance CRM, e-channel, social media platform Invests 2-2.5% Rev in IT Systems Create a customer centric culture Executive team to provide a strong and visionary leadership Targeting Market Nikes targeting market is for those who like the higher quality sporting goods, especially footwear. Hence, the company put effort on leadership training, creating premium consumer experiences on product innovation and elevated retail presence. Nike also target market for males and females such as their shoes, clothes, and other accessories, especially among 18 and 35 years old. Nike Company has expanded and dominated in the international market. Size of Nike Company The size or range of the Nike Company is increases throughout the years. The total number of employees of Nike Company is about 38000 people around the world. In 2009, the  company  had a net income of around $1.49 billion. They have offices in 45 different countries. Besides that, the number of Nike stores globally is 700 around the world. Types of products sold Nike Company has a wide range of sports equipment. The first products that Nike produce is track running shoes. Besides that, Nike also offers a range of shoes for sports like golf, soccer, basketball, baseball, squash, bicycling, volleyball, cheerleading, hiking and others. Moreover, some manufacture clothes such as running clothes, tennis clothes, basketball clothes, socks, hand groves, skates, hockey, caps, and others more small accessories. http://upload.wikimedia.org/wikipedia/commons/thumb/1/17/Zoom_elite_2.png/220px-Zoom_elite_2.png Nike Pro Core Compression Nike brand, athletic shoes Nike brand, Tennis(Girls shorts) Services Nike Company has a great service which known as NIKEiD. It is a service that allowing customers to customize the products purchased from Nike. It must be through the online purchased. Besides that, The NIKEiD studios give customers have a great personal experience to work with. For iPhone and iPod Touch was released from the NIKEiD App on the iTunes App Store on 14 October 2009 to allow users to search products. Nike PhotoiD service is by taking picture or image with their mobile and sends to Nike so that new software designed will analyze the image, and then based on it designing a shoe. After that, an image of their desired shoe will be received by the customer. Lastly, they can choose to save the image or purchase the new design. Strengths and weaknesses of Nike Strengths Weaknesses Brand recognition High product quality Effective marketing strategy Capacity of innovation Strong distribution chain Strong RD Strong customer relationship Overseas manufacturing dependency Decreasing United States market share High product price compared to Adidas Currency exposure Medium retail presence Competitors Adidas is the major competitor to Nike Company. Adidas is about to launch a new innovative campaign praising the Team Spirit in sports. Any company that produces athletic footwear or athletic apparel is a  competitor  to  Nike such as Puma, Reebok(now is owned by Adidas), Asics, Under Armour, and so on. However, according to graph below, Nike Company is the best sells compete with others. http://cstl.syr.edu/fipse/TabBar/BldCirc/circlgif/fig17.gif Financial Model of Nike Nike Companys revenues had reached at around $9 billion since year 1997. Almost $800 million net income had decrease to $580 million. However, from 48% of market share in US athletic shoes in year 1997 had decrease to 42% in year 2000. Revenue has been affected negatively by an adverse effect of a strong dollar. The management is worried about the rate of growth and operating results. The company would produce more shoes products that Nike had look forward on this recent years. The company had tried to increase its apparel line. To control expense, the company has planned to exert more effort. Revenue growth target in long term is 8% 10%, while earnings growth target is 15%. Financial model used can control the expenses and income wisely and organized. A lot of company had their own financial model to achieve its own best results. Nike Company had a great performance until today is depend on its financial control. Although the company had weaknesses of its financial model, its own strengths still can overcome its weaknesses. Thats why the Nike Company still can stand stable at No.1 world best sales. Recommendation At the end, I suggest that the customers should choose the best quality rather than poor quality. This is because basically the quality will determine the lifespan of a product. In addition, the products of Nike Company had been trusted by the customers over the world. Therefore, choose your best quality partner to live with your daily life is a best decision. Conclusion As a conclusion, Nike Inc. is a main company in competition. It has improving our own financial performance continuously from equipping athletes with the greatest sports equipment around the world. Nike dominates all competitors. Phil Knight and Bill Bowerman never imagined that what degree their $500 investments would yield from year 1962 to 2000. Today, Nike still engages on this principle today. It helps athletes and stakeholders alike to recognize athletic and financial greatness. Lastly, Nike Company will continue develop their product line to become a stronger global brand.

Korean Traditional Architecture Essay

These days, the major talking point in design is sustainability. Then, what is sustainability and why is it necessary? Wikipedia defines sustainability as â€Å"the capacity to endure†. The term can be applied to many areas of thought such as economy, energy, life sciences, etc. It is the hot word to characterize resources. It is a descriptive word explaining a particular resource can support and replicate itself with little or no adverse impact to our ecosystem. It is necessary for extended long term survival for plants and animals that our ecosystem remains diverse. This diversity helps support life on our planet and ultimately helps support the well-being of humans. In architecture, in view of that, the Korean traditional architecture should be preserved because it is really beautiful and the most environmental friendly architecture in the world. Han-ok is the Koreantraditional style of building edifice. It is characterized by its harmony with nature. Han-ok has been reflected from the tradition, culture and socio-economic living style for a long time. Recently, this has been accentuated on the advantages in aspect of the sustainable society to make up the natural conservation. The environmentally friendly aspects of Han-ok range from the structure’s inner layout to the building materials which were used. The spaces and the materials of Han-ok are considered the representative elements providing functionality and health. The close relationship between the inside and outside area makes the air naturally circulate and natural materials such as wood, soil, rock, and paper, are all natural and recyclable and do not cause pollution have the function as natural ventilation, heat storage, and in the prevention of various illnesses. Han-ok has their own tiled roofs, wooden beams, and stone block construction. Cheo-ma is the edge of Han-ok’s curvy roofs. It can be adjusted to control the amount of sunlight that enters the house. Korean traditional paper, Han-ji is lubricated with bean oil making it waterproof and polished. Windows and doors made with it are beautiful and breathable. The posts, or ‘Daedulbo’ are not inserted into the ground, but are fitted into the cornerstones to keep Han-ok safe from earthquakes. After that, anyone talking about Han-ok cannot help but mention On-dol. The On-dol is a unique underfloor heating system which uses direct heat transfer from wood smoke to the underside of a thick masonry floor. It has traditionally been used with a living space for sitting, eating, sleeping and pastimes, in most Korean homes before the 1960s. Nowadays, most home used hot water pipe instead of On-dol because it is much simpler to install and low cost. But according to the result of the study, On-dol can provide saving of up to 20% on yearly heating costs. For a case in point, as part of its energy conservation plan, the National Center for Scientific Research (CNRS) in France is studying the On-dol. Actually, meantime mostly Korean traditional housing was collapse recognized building of stuffy and inefficient. Collapse to remove dated of track following regard disappear to many worthy history building. However come to these days Korean traditional housing skill on the strength of something nature friendly and effect of heal. Similar to conventional building, Han-ok has a life cycle in construction, maintenance and demolition. So, we have to try to preserve and improve the main characteristic components into the environmental friendly. Also we have to understand right of our tradition, we must ready of act fast modern live. We are always thinking about the need to be in harmony with nature when we create the building or any product.

My Crush Essay

My crush is the reason of my unexplainable emotions. Every time I see him I just can’t explain my feelings, because sometimes I feel happy, excited, mad and sad. Happy every time I’m with him and when he mingled with my family in our house. I get excited because he gave surprises to me. Mad when he ignores me especially when he is busy texting while we are still chatting. And lastly, sad because I know he is already committed to someone. On the other hand, he became a big part of my life. Because he always inspires me to do the best that I could do. But he is not merely my crush. He is also my mother, father, brother and best friend. Mother in the sense that he always takes care of me and reminds me to do the things I need to do. He could also be my father in a way that he scolds me every time I make a wrong decision. Brother for the reason that we fight for every small details and make argument with each other. And lastly, my best friend who was always been there for me, and never left me in my up’s and down’s. Every person has a crush; they said that it’s normal to have a feeling towards opposite sex. But more than that, our crushes could be an inspiration to us, in doing the things that sometimes hard for us to do. My crush would always be one of my inspirations in my life.

Imagery of Snakes in Macbeth Essay - 887 Words

In the biblical book of Genesis, Eve is tempted by a serpent to commit an ungodly act of eating a forbidden fruit. As a result of the snakes temptation, Eve eats the fruit, resulting in the presence of worldwide sin and the downfall of perfection. From this story of Adam and Eve, the figure of the snake has become generally associated with temptation, evil, and cynicism. William Shakespeare employs this symbolic imagery of snakes in Macbeth, to enhance the story of the rise and fall of Macbeths power. For poetic and playwright purposes, Shakespeare uses serpentine imagery to reveal the malevolence of characters, and portray the threatening position of the throne, all while provoking a heightened emotion of fear and tragedy from the†¦show more content†¦This struggle of loyalty vs. ambition correlates with Eves biting of the fruit, which instantaneously fills her with sin. Eves ambition was to obtain knowledge of the world, yet in order to achieve it, she was forced to g o against her God. In Macbeth, Lady Macbeths incentive is power, which in this case would be a seat on the throne. In both cases, evil is a required side effect to gain their desired qualities. And this evil desire approaches both characters in the form of a serpent. Following Lady Macbeths unsexing, the most descriptive use of serpentine imagery is revealed. Lady Macbeth persuades Macbeth to kill Duncan. By doing so, she uses a metaphor of a snake to portray the Macbeths future evil actions. To beguile the time, Look like the time; bear welcome in your eye, Your hand, your tongue: look like th innocent flower, But be the serpent undert. (1.5.64-67). This simile is very similar to the clichà © snake in the grass, which implies a stealthily treacherous and surprise action. In this passage, Lady Macbeth explains that in order to succeed, they must act normal around their guests, and conceal their evil desires. The snake thus represents Macbeths hidden ambition, and more literally, Lady Macbeths plan of action. However, the serpent, to which Lady Macbeth metaphorically speaks of in act one scene five, is not only these evil desires of Macbeth. It also represents the threat that Macbeth possesses to Duncan.Show MoreRelated Macbeth: Serpentine Imagery Essay825 Words   |  4 Pages The snake has long been used as a symbol of sly subtlety. A serpent’s presence has been characterized by cunning cynicism dating as far back as biblical times, when the snake persuaded Eve to eat the forbidden fruit of Eden’s garden. Even the phrase â€Å"snake in the grass† expresses latency. Shakespeare uses this treacherous reptile in Macbeth to convey the same evil. 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